Tally 2.1: retention charts, an event explorer and cookieless mode
The chart you asked for most, a way to see every event you send and a mode that stores nothing in the browser.
Tally 2.1 brings the chart our customers asked for most: retention. It also adds a new event explorer, a cookieless mode for teams that want to count less, and twenty-three fixes.
What's new
- New: Retention charts. See how many people come back after one day, one week or one month, by signup week.
- New: The event explorer. Search every event you send, see where it comes from and how often it fires.
- New: Cookieless mode. Count visits and funnels without storing anything in the visitor's browser.
- Improved: Dashboards load about 40% faster when they have more than ten charts.
- Improved: The date picker remembers your last range.
- Fixed: Weekly charts no longer start on Sunday when your team starts on Monday.
- Fixed: Very long event names no longer break the sidebar.
Retention charts
Retention is the question behind every other question: do people come back? Until now, you could answer it in Tally, but only by building three funnels and comparing them by hand. Several customers sent us their spreadsheets to show how they did it. They were impressive, and they should not have been necessary.
The new chart groups people by the week they signed up and shows what share of each group came back in each following week. A curve that flattens means you have found people who stay. A curve that keeps falling means you have not yet.
The event explorer
Most teams send more events than they remember. The explorer lists every event Tally has received in the last ninety days, with a count, the first and last time it was seen, and the properties it carries. You can rename an event for display, hide events nobody uses and mark the ones that matter.
We found four events we had been sending twice since 2024. The explorer paid for itself in ten minutes.
A product manager at a Tally customer
Cookieless mode
Some teams would rather not store anything in their visitors' browsers at all. In cookieless mode, Tally counts visits and funnel steps without a cookie or local storage. It cannot follow one person across days, so retention charts are not available in this mode. We explain how it works in a separate post.
Twenty-three fixes
Most of the fixes are about time zones and weeks, which are harder than they look. If your charts ever showed a strange dip on Sundays, this release is for you.