Customers
How Juniper Coffee grew repeat orders by 31% with cohorts
A best-selling product turned out to be a dead end. Cohorts showed it in one chart.
Customers
Teams who use their numbers well, in their own words.
4 stories
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How Bramble Books doubled the subscribers who stay
Customers were not leaving because of the books. They wanted a month off, and could not find the button.
Customers
Kinder Health: analytics for a health app, without health data
A strict rule, a short list of allowed events and an ID that changes every thirty days.
Customers
Fieldnote: from 9% to 21% trial conversion by sending users outside
Trial users never saw the feature that made the app special. One task on their next walk changed that.