Growth
Pricing pages: what we learned from 40 A/B tests
Most tests did nothing. A few did a lot. The failures taught us the most.
London
Priya Nair
Head of growth. Runs the experiments and reads every support ticket.
Customers
How Juniper Coffee grew repeat orders by 31% with cohorts
A best-selling product turned out to be a dead end. Cohorts showed it in one chart.
Growth
Free plan or free trial? What our numbers said
Fewer signups, twice as many paying customers, and the people we let down along the way.
Customers
How Bramble Books doubled the subscribers who stay
Customers were not leaving because of the books. They wanted a month off, and could not find the button.
Growth
We cut our onboarding emails from nine to three
Six of our nine emails changed nothing. The three we kept are triggered by what people do.
Customers
Kinder Health: analytics for a health app, without health data
A strict rule, a short list of allowed events and an ID that changes every thirty days.
Growth
Our referral programme failed. Here is why
Eleven customers in four months. People recommend tools in conversation, not with links.
Customers
Fieldnote: from 9% to 21% trial conversion by sending users outside
Trial users never saw the feature that made the app special. One task on their next walk changed that.