Growth
Pricing pages: what we learned from 40 A/B tests
Most tests did nothing. A few did a lot. The failures taught us the most.
Growth
Experiments, pricing and the numbers behind them.
4 stories
Growth
Free plan or free trial? What our numbers said
Fewer signups, twice as many paying customers, and the people we let down along the way.
Growth
We cut our onboarding emails from nine to three
Six of our nine emails changed nothing. The three we kept are triggered by what people do.
Growth
Our referral programme failed. Here is why
Eleven customers in four months. People recommend tools in conversation, not with links.